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In a previous post I mentioned a series of emails I send out to our staff. I called them culture emails. Here's one of my most recent ones:
I'm part of a family of 6. I was the youngest and probably the least like the rest of my family. I'm most similar to my eldest brother, his name is Shane. We both like things clean and organized. You should see his apartment downtown: spotless. It should be in an ad catalogue for apartments or modern room decor. Growing up I was very possessive of my things. I was a husky kid so my brother (other brother, Johnny) and I wore the same clothes and it drove me nuts when he would wear my stuff... I'm still salty about the Hurley hoodie he lost back in 2001. I've always kept my room clean (unlike my sister, Heidi), made my bed, and hung all my clothes in my closet. Yes, I hang every piece of clothing I own, including T-shirts (I don't like creases). I always kept my car clean and got routine maintenance. Owning a CrossFit gym, I always made sure everything was in order and things were put back to where they were supposed to be. Owning Rev now, many times you will see me moving blocks, mats, or wedges when I get in or after I coach a rotation. Aesthetics matter A LOT to me... you won't see me type in all caps often but thats how much the visual aspect of how things look matters to me. ALL CAPS and emphasized. The same applies to how we visually look as we coach. Our customers stay and watch their kid(s) which is awesome. Our lobby is huge so it allows many parents to view classes. They're always watching so, the way our gym looks and what we look while coaching is unbelievably important. Especially because they can't hear you coaching (unless you coach as loud as me HA HA). So what should our appearance visually represent? Here's my top 5: 1. Be in the Universal Ready Position. - This is the position of being ready to give a critique. Stand up straight with your shoulders back, hands on hips (jazz hands if you're feeling funky). You can't be ready if you're sitting down or holding a clipboard. If you're ever tempted to sit down do 10 squats and 10 burpees and I promise you will perk right up I'll even do it with you. 2. Be on the move and stay on the move. - If I'm not spotting I'm moving and constantly giving corrections. This helps keep my energy up too. 3. Keep the kids in front you, always facing the customers. - We want the customers to see our pretty faces engaging their kid. This also ensures you have eyes on all stations (unless you need to turn your back to the parents in order to be spotting a station on the correct side-- safety first!) 4. Be prepared. - Know the lesson plan and the warm up (Flow Master-- this is on you to help set up). Making the warm up fun and getting the kids excited to do good gymnastics should always be a priority. Change it up each week and get creative. Heck use the ninja blocks if you want? 5. Use your 15 minutes between classes to get yourself jacked for the next class. - First talk to customers for 2-5 minutes after class, then use 3-5 minutes to do whatever you need to get ready, maybe check facebook or post to your insta story . I like to slam some coffee and pop a fresh piece of gum in. Use the next 3-5 minutes to recheck rotations and set up a fun warmup then get in the lobby to take roll for your excited students!
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